Built Slow, Built Right.

Many of you have asked whether I can open an interest list or make far more watches. I understand the demand, and I appreciate it deeply. The short answer is: I do have constraints (for now), but I’m actively working on them.

I started this brand in April 2026, and it has always been focused on hand-assembled watches. That means I personally source quality parts from different manufacturers, assemble each watch with care, regulate and test it, and inspect every component at every stage. My QC process is hands-on from start to finish. I want each watch that leaves my hands to be something I am proud of, and something that should not be coming back for repairs or warranty issues.

Unlike many microbrands, I do not hand this process over to a factory and hope for the best. It may be easier to place a large order, meet MOQ, and produce everything through full automation, but quality control and reliability are a different story. I prefer to keep things in-house because I believe that is the best way to protect the standard of the final product.

I also do not want to overcommit through a pre-order or interest-list model. I fund the parts myself, which means I am not taking money from customers before the watches are ready. I know how many brands launch through Kickstarter or pre-orders only to underdeliver because of delays, defects, or factory issues. That is not the approach I want to take. I would rather build slowly and responsibly than promise more than I can deliver.

That said, I am scaling steadily. My goal is to produce more than 20 watches in June, and then double that output in July and August. Along the way, there will still be occasional challenges—factory stock issues, rejected parts, and the usual realities of building a business. I am a one-man operation, handling everything from supply chain to website to assembly, but I am committed to doing it properly.

I price my watches fairly, and I truly believe they offer value that goes beyond the price paid. This brand is built on passion, precision, and integrity. Those who wear my watches—or even just see them—understand that.

Thank you for reading, and thank you for being patient with me. I know it can be frustrating when watches sell out quickly, but I’m working hard to make more.